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I’m a strategic and empathetic Product Designer with over 15 years’ experience, specialising in hands-on product, UI, and interaction design across digital sales, optimisation, and end-to-end experiences.
I create intuitive, scalable, and inclusive digital experiences that deliver measurable business impact, solving complex challenges across industries including e-commerce, telecommunications, travel, and automotive.
I combine strong design craft with leadership and mentoring experience to guide initiatives, strengthen cross-functional Agile collaboration, and align outcomes with both user needs and business goals.
Known for attention to detail, adaptability, and a problem-solving mindset, I focus on delivering high-quality, user-centred products and shaping meaningful experiences that deliver real value.
Recognition
Top 1% E-Commerce UX Award (2024)
Issued by Baymard Institute
Contribution Award
TalkTalk Digital All Hands
D&AD New Blood
Design exhibited for M&S Creative Calendar
Experience
Interests
I enjoy travelling and have visited 37 countries, which has broadened my perspective, strengthened my adaptability and inspired creative thinking.
Upcycling furniture allows me to combine creativity with attention to detail and reflects my interest in sustainable design. Regular running and Aqua Fit classes support my wellbeing and help me stay active.
Managing house renovations has strengthened my project management, problem-solving and organisational skills. I enjoy learning through hands-on experiences and bringing ideas to life from concept to completion.
Testimonials
Google Sites
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