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I’m a strategic and empathetic Lead Product Designer with over 15 years of experience specialising in hands-on UI, Interaction and Product Design.
I create intuitive, inclusive and scalable user-centred digital experiences that drive measurable business impact. I’ve tackled complex design challenges across e-commerce, telecommunications, travel and automotive industries, always aligning design solutions with both user needs and business goals.
I blend design expertise with leadership and mentoring experience, collaborating closely with cross-functional teams in Agile environments. I enjoy leading initiatives, supporting team growth and driving design quality to deliver accessible, high-impact experiences.
Known for my attention to detail, adaptability and problem-solving mindset, I use research, data and insight to consistently improve user satisfaction and deliver outcomes that matter.
Recognition
Top 1% E-Commerce UX Award (2024)
Issued by Baymard Institute
Contribution Award
TalkTalk Digital All Hands
D&AD New Blood
Design exhibited for M&S Creative Calendar
Experience
Interests
I enjoy travelling and have visited 37 countries, which has broadened my perspective, strengthened my adaptability and inspired creative thinking.
Upcycling furniture allows me to combine creativity with attention to detail and reflects my interest in sustainable design. Regular running and Aqua Fit classes support my wellbeing and help me stay active.
Managing house renovations has strengthened my project management, problem-solving and organisational skills. I enjoy learning through hands-on experiences and bringing ideas to life from concept to completion.
Testimonials
Google Sites
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