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ZOE LEHMANN
I’m a strategic and empathetic Lead Product Designer and UI specialist, with over 15 years of experience creating user-centred digital experiences that drive measurable business impact.
By combining strategy, craft and leadership, I approach design challenges with a problem-solving mindset and a keen eye for detail. Creating intuitive, inclusive and scalable solutions that align with both user needs and business goals.
Case Studies
Reimagining John Lewis Search: From functional to inspirational
John Lewis | App & Web
Exploring inspiration-led discovery to create intuitive, engaging and cross-category shopping experiences. Driving £17.5M in revenue on app.
Simplifying the John Lewis PDP: From overload to optimised
John Lewis | Web
A user-centred redesign that simplifies shopping experiences, improves engagement and unlocks £3.43M in potential revenue.
Simplifying Carpet Buying with a Self-Serve Calculator
John Lewis | Web
Empowering customers to get a personalised carpet quote and place an order based on their room dimensions for simple flooring needs. Contributing to 8.1% uplift in swatch orders.
Companies I've worked with
Testimonials
"Zoe is great at thinking out of the box and not being afraid to test new things and push the boundaries of what's possible when tackling complex problem areas."
Aishah Matsunaga-Bailey – Senior Product Designer – John Lewis
"As a PM, it has been very reassuring working with you, as you get the job done. The quality of your designs, domain knowledge and attention to detail shine through and ensures the quality of the end product."
Beverley Richardson – Product Manager – John Lewis
"Zoe is able to keep in mind the bigger picture, which plays into her natural ability to be so collaborative. She always involves other designers and product teams in a piece of work, where they may be impacted or have specialist knowledge."
Emily Regan – Senior Product Designer - John Lewis
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