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A selection of case studies showcasing how I apply user-centred design, strategic thinking and cross-functional collaboration to simplify complex experiences and deliver measurable business impact.
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Reimagining John Lewis Search: From Functional to Inspirational
John Lewis | Lead UI Designer | App & Web
Exploring inspiration-led discovery to create intuitive, engaging and cross-category shopping experiences – driving £17.5M in revenue.
Simplifying the John Lewis PDP: From Overload to Optimised
John Lewis | Lead UI Designer | Web
A user-centred redesign that simplifies shopping experiences and improves engagement – unlocking £3.43M in potential revenue.
Simplifying Carpet Buying with a Self-Serve Calculator
John Lewis | Lead UI Designer | Web
Empowering customers to get a personalised carpet quote and place an order based on their room dimensions – driving profitable sales for simple flooring needs and contributing to 8.1% uplift in swatch orders.
Helping Customers Feel Confident to Choose the Right Flooring Online
John Lewis | Lead UI Designer | Web
Re-designing the flooring product page to surface the right information at the right time. Guiding customers through complex decisions when looking to purchase flooring.
Right Product, Right Customer: Personalising Broadband for Every Home
TalkTalk | Lead UX/UI Designer | Web
A personalised sales tool that matches customers to broadband packages based on their real online needs – with 78% of customers purchasing the recommended product.
Driving Conversion Through Early Availability Checks
TalkTalk | Lead UX/UI Designer | Web
Streamlining the broadband sales journey by introducing an upfront address availability check, enabling customers to instantly check their options – leading to a 25% uplift in users entering the sales flow.
Giving Customers Clarity and Control in their Broadband Plan
TalkTalk | UI Designer | Web
Launching a simplified, transparent All-In Pricing broadband model with flexible add-ons. Putting new and existing customers in control of their experience – driving 44% of customers to re-contract online.
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